If you want your website to attract visitors and increase conversions, you need to optimize it continuously. That means changing your site as your customers change.
Fortunately, there are many tools to help you do just that. Whether you need to improve your SEO, boost conversions or build a more reliable mobile experience, here are some of the best website optimization tools out there.
SEO website CDN integration tools
CDNs also distribute website traffic among multiple servers, minimizing the potential for a single server to become overloaded or crash due to heavy traffic. This also reduces the risk of a denial-of-service (DDoS) attack on your site.
SEO: Page speed is a big factor in search engine optimization, and faster websites rank better in search results. A faster website also increases the time users spend on the site, decreases bounce rates and improves conversions.
The right CDN provider can help increase your page load times and reduce latency, resulting in increased conversions and sales. However, it is important to use a reputable CDN that provides security features like HTTPS, DDoS protection, and distributed data.
SEO website keyword tracking tools
There are many website optimization tools available that can help you track your site’s keyword rankings, improve your SEO, and optimize your content. These include ranking tools, keyword management tools, and competitor research tools.
One of the most popular SEO keyword tracking tools is Semrush, which offers a wide range of features. It includes a Keyword Overview tool to identify the best keywords that can be used on your website, and a Position Tracking tool to track your site’s keyword rankings and performance.
Another well-known SEO keyword tracker is Moz, which offers a number of tools to help you manage your keywords. It also offers a Keyword Explorer tool to analyze specific keywords and discover competitors.
Aside from keyword tracking, these tools can also provide insights into the competition for your keywords and show you alternative keyword options that can help you achieve better search engine ranking results.
Rank Tracker is a platform for buy seo tools professionals and agencies that offers fast and accurate data and a transparent pricing structure. It allows you to track up to 50,000 keywords at a cost of 6.49 cents per keyword, which is pretty affordable when compared with other premium solutions.
Ranktracker also includes a SERP checker that allows you to view the difficulty of a target keyword, as well as a snapshot of how a site ranks for it. The site audit feature is another useful tool that lets you check your own site’s search engine ranking and analyze what needs to be improved.
SEO website Expedia integrations
Expedia is one of the world’s most popular travel agency websites and they’re expanding big time. As a result, they’re facing major challenges when it comes to search engine optimization. A large number of their pages have suffered from Google’s unnatural link penalties, which means that they’re losing 25% of their search visibility.
In Marketing We Trust worked with Expedia to create a customised technical solution that would increase their SEO performance and reduce the workload on their internal teams. This included creating a customised Web Crawler and developing a specific recommendation engine that would ensure all their internal links point to canonical pages, avoiding 404 errors and reducing 301 redirects.
With an enterprise of this size, it was also important to have an effective way to manage and keep up with Expedia’s tens of millions of pages. This required a tailored internal link structure widget that would help the site’s editors and managers to easily keep track of their link audits. With this tool, they could quickly and easily fix any broken links that might have occurred as a result of their business activities. This project also helped to create a healthy internal link structure that was conducive to high conversion rates and improved the overall SEO performance of Expedia’s website.